15 EAST 57TH STREET CONCEPT

Chanel Global Store Design - 2014 - NY, NY
Client: Chanel Inc. 
Created in Conjunction with the Internship Program
Role: Design Strategy, 3d modeling, rendering, & creative direction

As part of the Chanel Global Store Design Internship Programme that I created and facilitated, the overarching project was a boutique case study and re-design to introduce Chanel to more radical design concepts. This particular project created a more spectacle entrance and dramatic facade cut to allow more light to penetrate the deep the site. Though more typical elements were maintained such as the feature stair and separated departments, unique aspects were introduced such as a courtyard, green roof, and balconies to create an escape from city streets.