Lab at Rockwell Group - 2016 - NY,NY
Client: Fisher Brothers
Role: design strategy & creative direction
Fisher Brothers asked the LAB for ideas on how to enhance the public lobby experience at their Park Plaza office building. We identified the opportunities such as the skylight, the crowd the the existing F&B would bring, as well as the desire for the lobby to becoming a mid-town gathering space. After proposing three varying installation, the client chose large kinetic stained glass panels that would not only utilize the light from the existing skylight, but would create dynamic shadows across the floor throughout the day.