04_2.jpg
 

TIME SQUARE COCA-COLA SIGN COMPETITION

Lab at Rockwell Group - 2012 - NY,NY
Client: Coca-Cola & Time Square Alliance
Role: design strategy, storyboards, 3d modeling, rendering

Coca-Cola was interested in updating their current digital signage in Time Square along with integrating a partnership with the Time Square Alliance. We created three concepts of varying complexity and scale that included user participation and activation, complete Time Square take-overs, as well as both digital and physical interactions. Each concept integrated a spectacle moment that would bring the sign to life in multiple ways to give a dynamic experience over the course of its lifetime. We also incorporated the brand and values within the designs so that they felt unique and distinct to Coca-Cola.