CODES OF CHANEL

Chanel Global Store Design - 2014 - NY, NY
Client: Chanel Inc.
Role: Producer & Creative Direction
Animation & Artwork: Ion Lucin

While managing the Chanel Digital Art Programme, I organized and directed the commissions of original digital artwork pieces that would be displayed in Chanel boutiques across the globe. This particular artist chose iconic pieces of the codes of Chanel to abstract over the course of their animation. More specifically, Ion focused on iconic objects found in Gabrielle Chanel's apartment such as the Lion, the Eagle, and the Stag.