LAUNCH NIGHT IN

MAS - 2020
Client: Google
Role: Creative Direction

Our couches were our most dutiful companions during the pandemic, so for Google’s annual consumer hardware launch, we mailed hundreds of custom companion kits filled with a curated selection of products and goodies for an evening in front of the TV (all in a socially shareable package, of course).

For Launch Night In, we ran with the concept of the TV dinner tray and packed it with binge watching essentials like comfy Google socks, popcorn, candy, a tumbler, and Google TV. Guests were guaranteed to sit back, relax, and enjoy the launch show.